Hurrah.agency is esports agency of record for LION Cereals
Lion Cereals is a Nestlé brand distributed in Europe and the Middle East giving young adults a nutritious and great tasting breakfast.
In 2017, the French Market decided to get involved in esports with Hurrah in order to increase awareness and be seen as an innovative brand in esports.
4 years later, LION Cereals is one the most associated brands to League of Legends all over Europe, won some world-renowned creative awards for Gaming campaigns… and even got copied by its direct competitors.
But how did we get there?