Follow Your Favorite Team | Featuring Fnatic

Never miss a Fnatic Counter-Strike match again. Use Strafe & stay up to date on everything you need to know!

Posted by Fnatic on Tuesday, March 21, 2017

Hurrah.media is the lead media buy agency of Strafe, creating highly-targeted, international social media ads for building a passionate user base. The app offers news and results on major esports titles, but esports fans all have their own preferences. Would a DOTA2 fan like to see a League of Legends ad? Probably not! Twitter, Facebook, Instagram, Snapchat, Reddit or even VK, we explore the best solutions to generate qualified new app installs and through contextual targeting, custom audiences and interest crossover we construct elaborate social ad structures.

Since March 2016, our team has carried out monthly targeting and day-today- optimizations by region, to generate high volumes of qualitative downloads at a competitive Cost Per Install, making it possible to maintain high retention numbers.

Strafe
Client
2016 — on-going
Run date
CONVERSION-FOCUSED CREATIVE
FACEBOOK, TWITTER, INSTAGRAM, YOUTUBE, TWITCH
GLOBAL OPTIMISATION & TARGETING BY COUNTRY & AFFINITY
Expertise

To convey its esports-fan origins and build a passionate userbase, Strafe asked us to create highly-targeted ads for its social media campaigns worldwide.

In addition to super-optimised campaigns on Twitter, Facebook and Instagram, we produced pre-roll video for Twitch and YouTube with a known content creator for maximum earned media coverage.

But a video’s worth a thousand words. See for yourself.

Strafe
Client
2016-20170
Run date
CONVERSION-FOCUSED CREATIVE
FACEBOOK, TWITTER, INSTAGRAM, YOUTUBE, TWITCH
GLOBAL OPTIMISATION & TARGETING BY COUNTRY & AFFINITY
Expertise
Follow Your Favorite Team | Featuring Fnatic

Never miss a Fnatic Counter-Strike match again. Use Strafe & stay up to date on everything you need to know!

Posted by Fnatic on Tuesday, March 21, 2017